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The resistance and long! LED companies experience marketing road to face "three obstacles"

文章来源:scree    

  Intheconsumertoupgrademarketenvironment,thefactorsofexcitationforclientstobuyisnottheproductitself,transferredtotheproductoutsideoftheemotion."Intheconsumerwhenwearenotpayforonething,butforouremotionalneedstopay",especiallytomeetthecustomer'spurchaseexperience,experience,andevenaftersalesexperience.   

 Astheindustryintothedepthadjustment,nowmanyscreencompaniesbegintopaycloseattentiontotheinteractiveexperientialmarketing,thesedaysmoreandmoreexperience,marketingcenteraround,screencompaniesalsowantstoborrow"experiencemarketing"achievenewbreakthrough.Throughinteractiveexperience,moretothespreadofbrandcultureandthepromotion,toenhancetheownbrandmarketingefforts.    ExperiencemarketinginthefuturewillbecomethefutureLEDenterpriseperformanceistheimportantdirectionofascension.FortheChineseLEDenterprises,generallydependonlowpricetoselltheproductinthepast;Suddenlyoneday,sayindustrydependonexperiencesellingproducts,willcertainlynotadapt.Thisisalsoinrecentyears,experiencemarketinginChinaLEDdisplaymarkethasnotthecruxoftherapidfalltotheground.      Nowaloneexperiencemarketing,theimplementationofthegroundandtheChineseLEDdisplaymanufacturersgenerallyhavethreebigchallenges:    A:thecontinuationofoldideasgonewway,"cheereddon'thit";    Somedisplaymanufacturershopethatthrough"experiencemarketing"facilitatethetransformationofbusinessmodelandbusinessphilosophy,inparticulartopromotethesalesofhigh-endproductsacourphpedfor.However,intheprocessorexcessivepursuitoftheexperienceofhardwareenvironmentluxury;Eitherexcessivepursuitoftheuserinthehigh-endproductsell-throughrate,eventuallytheexperienceshopsalesoutletsandmakeit,ignoretheessenceof"experience".    Intheprocessofthegroundandimplementationofexperiencemarketing,screenenterprisesmustpayattentionto,can'trepeatthepast"pricecompetition"oldroutines.Now,bettermeansis:improvedproductasthecorefunctionandvalueoftherelease;Strengthentheuserneedsandpainpointsforthecentertosolve.    2:ignorethecoreoftheexperiencemarketing,nomeetusersemotionalexperience;    Ingeneral,experiencemarketingforproductsbelongtohigh-enddisplayproducts,theproductscustomerstendtobemorecareaboutthevalueoftheproductitself,ratherthantheprice,sotomeetcustomerproductoperationexperienceandtheservicedemandandsoonvariousaspects,mustbeabletobetterattractthetargetcustomers,screenareaseriesofgoodproductscanbeputinasuitablespace,findagroupofusers,therighttoletthemgetmorebymeansofexperience,betterreturns.    Somevendorsintheexplorationofexperiencemarketinglayout,becauseofthelackofrelevantexperience,easytorush,aremorelikelytopursuethemetaphysicalresults.Butnotademandforproducts,technologyanduser"simmered"processandcycle,moreignoredthecorerequirementsfortheuserssatisfaction,itiseasytohit"wall".        Three:jumpoutoftheproductsasthecenteroftheoldsysteminthepast,tobuildnewuser-centeredmanagementsystem;    Experiencemarketingkey,istofindtherightforappropriateproductsuserrequirements,thecurrentbiggestproblemisalotofbrandofLEDdisplaymanufacturers,continuetoofferdifferentiatedgoodproductstotargetcustomerstheabilitytoascend;Wanttointheprocessofexperiencemarketingaproducttomeettheneedsofallusersisabsolutelywon'twork,itcanonlybe"experiencemarketing"pseudoinnovation.    Experiencemarketingisthemosthigh-endtransformationtolinkthewholeLEDdisplayindustry.Earlyalsoneedtosolveproductrefactoring,andthemarketingabilityofreconstruction;Reallywanttoaroundtheageofchange,adheretotechnologicalinnovation,tomeetuserneeds;Reallydeeplyusercommunities,providingthemwithamoreprofessionalanddetailedproducts,solutionsandservices.